About Character Matters ✨

Our Vision

Character Matters Concept is an organization envisioned to raise the standard of good character and sound morals in children and young adolescents. We believe that building strong character foundations in young people is essential for creating impeccable leaders of sound Character.

Our Impact

Since our establishment in 2012, Character Matters has been at the forefront of character education in Nigeria. We have:

  • Trained over 40,000 students across Nigeria
  • Distributed more than 50,000 books to schools and families
  • Reached communities in 10 states: Lagos, Oyo, Ogun, FCT, Edo, Bayelsa, Rivers, Akwa-Ibom, Ondo, and Ekiti
  • Received approval from the Lagos State Ministry of Education in 2023

Three Core Pillars

1. 🎓 Trainings & Conferences

We conduct interactive training sessions and conferences in schools, teaching essential values such as Trustworthiness, Compassion, Responsibility, Respect, Fairness, Empathy, and Leadership.

2. 📺 Television Programme

Since 2016, our Character Matters TV programme has been broadcasting on multiple channels including WAP TV, RAVE TV, R2TV, and JYBE TV, reaching thousands of families across Nigeria.

3. 📚 Character Building Books

Our 14 approved books, including bestsellers like "The ABC of Good Character" and the "World Kindness Day" series, are being used in schools across 10 states in Nigeria.

Our Mission

To raise impeccable leaders of sound Character by instilling values, morals, and character traits that will enable children and young adolescents to become responsible, compassionate, and ethical members of society.